Senior Field Marketing Manager

2020-11-25 14:21:00 Genesys | Naarden | HBO | Sluit december 25, 2020 Naarden

The Field Marketing Manager will be responsible for building marketing programs that generate pipeline and build awareness for the region.

Key Responsibilities:

The Field Marketing Manager will be responsible for building marketing programs that generate pipeline and build awareness for the region. He/she will also work closely with the EMEA regional and global marketing teams to co-ordinate on activities.

The ideal candidate will have hands-on experience managing ABM, Social, Search, Display, and Retargeting campaigns as well as physical and virtual events.

Main channels to create demand for Genesys solutions will involve:

  • Paid search

  • Paid social

  • ABM

  • 3rd party media

  • Display

  • Webinars

  • Email marketing

  • Website

  • Physical and virtual events

  • Partner Marketing

As this role will require strong alignment with the field marketing, sales development reps, sales, and global DDG teams, strong interpersonal and project management skills are critical. The ability to work in a fast-paced and agile environment is also a must.

Minimum Requirements:

  • 6-7 years digital and field marketing experience in B2B company or agency

  • Fluent in Dutch and English

  • SFDC and Eloqua experience

  • Understanding of digital marketing conversion tracking methods

About Genesys

Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countries. Through the power of the cloud and AI, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experience as a ServiceSM so organizations of any size can provide true personalization at scale, interact with empathy, and foster customer trust and loyalty. This is enabled by Genesys CloudTM, an all-in-one solution and the world’s leading public cloud contact center platform, designed for rapid innovation, scalability and flexibility. Visit www.genesys.com.

Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.